FAYZÈ

Problem

FAYZÈ is a local Egyptian clothing brand launching its first collection online. A stock Shopify theme would sell the clothes but would not look like the brand, and the people running the store needed to keep changing banners, prices and products themselves without breaking the design.

Approach

The store runs on Shopify. I took Shopify's Horizon theme as the base and built the FAYZÈ layer on top of it in Liquid, CSS and JavaScript: 10 sections and 17 snippets of its own.

• Home page. A hero that takes a video or an image, with a separate image for phones so a sale banner stays readable, and the current collection rising into it so the products show on the first screen.
• Collection page. Redesigned in the brand's editorial style, with filter pills by garment type and sale prices next to the struck-through old price. Product badges are set from product tags.
• Product page. The gallery shows only the photos of the selected color, a fit and coverage scale says how the piece sits, and details, fabric and care, and delivery open as accordions.
• Cart drawer. A progress bar towards free shipping, suggested pieces and a clear checkout button, with cash on delivery marked.
• Trust and contact. Terms, privacy, shipping and returns open as panels from the menu without leaving the page, there is one delivery estimate everywhere, and a WhatsApp button on phones.
• A theme the team can edit. The repo is connected through Shopify's GitHub integration: a commit publishes to the live theme, and what the store team changes in Shopify's editor comes back as commits, so code and content never overwrite each other.

Result

Live at fayze-eg.com with the Autumn 2026 collection: four products in several colors and sizes, priced in EGP. The theme went from its first commit on 1 October 2026 through 56 commits, including a Black Friday campaign, while the store team kept editing content from Shopify's editor.